Bill Haley founded On Target in 2007, and it has since developed from a concept to a flourishing business. They have a complete manufacturing platform with cutting-edge machines that can load millions of rounds of ammo per month in a variety of handgun and rifle calibers. Their ammo is used by professional shooters, law enforcement, and recreational shooters throughout the country. On Target Ammunition are the only range and training ammo used by several shooting facilities in the Midwest.

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